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Eureka Forbes, a water purification appliance maker is all set to foray into packaged water segment through the franchise route, confirms a company’s official.
Eureka Forbes, a water purification appliance maker is all set to foray into packaged water segment through the franchise route, confirms a company’s official. The company is planning to roll out bottled water product under the brand name ‘AquaSure’.
The company has already launched its franchise operations in Andhra Pradesh for packaged drinking water and is now planning to expand in other states like Maharashtra, Tamil Nadu and Gujarat, including Andhra Pradesh as well.
Presently, the bottled water segment in India is worth Rs 3,000 crore and is dominated by players like Bisleri, Oxyrich, Himalayan, Kingfisher, Aquafina and Kinley. The segment is growing tremendously in India at a rate of 25 per cent per annum.
