Hyderabad gets stylish with AND & Global Desi Store

AND, the contemporary western wear brand and Global Desi, the India inspired boho chic brand under the umbrella of AND Designs India Ltd. opened their new joint store in Hyderabad.  This marks the 41st exclusive AND store and the 53rd exclusive Global Desi store in the country. The first franchise store for AND was launched in 2010 in Chennai.

Offering a pleasant shopping experience with a vast and vibrant collection of Indo Fusion and western wear, including hot off the ramp styles fit for all seasons, both brands bring a colourful and stylish zest to Hyderabad. Anita Dongre, Creative Director, AND & Global Desi says “Given the great response, we have received in Hyderabad with the two existing AND & Global Desi franchise stores, it called for expanding our presence there. New styles, trendy prints and a fresh and vibrant colour palette form the collections at both AND & Global Desi.”

Launched in 1999, AND was established as the first Indian high fashion western wear brand for women and today is one of India’s most preferred affordable high fashion brands in the western wear category. AND retails its products through 41 exclusive stores and over 200 other established multi-brand lifestyle formats. Global Desi was founded in 2007.