Education & Experience
Prateek Maheshwari, Managing Director of Brand Concepts Ltd., is a modern business leader who has reshaped India’s travel gear and lifestyle accessories market. A postgraduate from the SP Jain Institute of Management, his career spans nearly three decades across sales, manufacturing, retail, and international brand licensing, giving him a well-rounded perspective on building and scaling consumer brands. With over six years of experience in the US travel gear industry, Prateek brings strong global insights to Brand Concepts, steering the company toward sustained innovation and growth.
Role & Responsibilities
Under his leadership, the company launched Bagline – House of Luxury, representing renowned international brands such as Tommy Hilfiger Travel Gear, United Colors of Benetton, Juicy Couture, Superdry, OFF WHITE, and Aeropostale, alongside successful homegrown labels like Sugarush and The Vertical. A visionary industrialist, Prateek blends strategic foresight with contemporary marketing acumen, positioning Brand Concepts at the forefront of India’s evolving lifestyle segment. Beyond work, he enjoys travelling, exploring the wilderness, and spending quality time with his two sons.
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